Gone are the days when a simple headshot works to build a business. While there are still places a headshot is valuable (a profile picture, for instance), an audience wants to have a bigger understanding of a business – what they do, how they do it and why they do it. As a personal branding photographer, it’s my job to create an experience of photojournalism, lifestyle and portrait images to communicate my client’s personal brand and make a meaningful connection to my client’s audience. Here are three facts about personal brand photography.
Full of life
Creating meaningful connection via social media or a website can be challenging, but when there are images showcasing the business in a way that isn’t stuffy, but authentic and real, trust is built. Zig Ziglar once said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”
Personal brand images showcase the person behind the business, his or her talents and what they love to do. Does the owner drink coffee daily? Does he have a loyal canine companion? Does she have a secret talent? All these and more can be captured in images to be used in a variety of avenues to gain trust from your clients and customers.
Unfolding a story
Capturing images of the owner behind the business not only creates connection but it also unfolds a story. I often photograph my client in a variety of poses, looking at and away from the camera, working, smiling, laughing, and waving. While these images may be incomplete of a story themselves, they can be used by the client to create a scroll-stopping post, sharing a detail of their business.
A variety of uses
A headshot can only be used in a handful of places, but images from a personal branding session can be used in a myriad of ways including website, social media posts, email marketing, sales and landing pages, email signature and press releases. The great thing about personal branding is it’s leveling up from the simple headshot to create a more robust set of images that can be used to build a business.
David Brier once warned, “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” Let me help you create a dynamic story of your business!